how to write a case study example article

As a researcher, you wouldn’t want your readers to have a hard time making sense of your case analysis. The main difference between the traditional case study format and the feature article format is how the case study starts. The sections that are included in the case study are executive summary, introduction, analysis, alternatives and decision criteria, recommendations and implementation plan, conclusions and references, citing sources. A continuous piece of writing can make a reader hesitate. And sometimes, life just gives you these things to test how well you can handle it. To get a firm grip on the principles and characteristics of discipline, you may need to test out what you know through given situations. How to Write and Format a Business Case Study. The traditional format starts out with some basic information about the customer. An example objective might look like this: Most case studies assume a story-like format. When writing the case, it is important to ensure that your protagonist is developed and compelling enough to engage the reader. For a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development. In some cases you may be asked to add key words, which will be used by various searching tools; Abstract, which can be of a narrative or a structured type. Your case summary saves readers time in understanding the situation you’ve presented. Select the major problems in the case. Information is provided on the decisions the protagonist needs to make. In most cases, there are multiple ways to answer the case question, which allows for classroom discussion and debate. When you write a case study, you must write with the reader in mind. It will definitely assist you to write your own case study with the utmost ease. And the initial analysis report is called a case study summary. Business case studies are teaching tools that are used by many business schools, colleges, universities, and corporate training programs. Some people even dread the idea of reading the whole research project from start to finish. Identify the problems. An example of a case study protagonist is a branding manager who has two months to decide on a positioning strategy for a new product that could financially make or break the company. Have you ever had a light in your house that doesn’t go on? All the effort you put into making that can go to waste if it isn’t easy to understand. How To Format A Case Study. And when you’ve dealt with the dilemma, what comes out may be additional knowledge on how to fix similar problems. However, there are times when students are asked to conduct and write their own business case … In academic settings, the presentation of these solutions can be considered a case study summary. Exhibits and extra documents, like financial statements, might be included in the case study to help students reach a decision about the best course of action. For these two cases, you can easily solve one problem but might need the help of an electrician for the other. Good case studies are not your success stories, but the journey of your potential customers. It lays out key themes and results to understand past and future trends, and aims to explain a problem with more clarity. Some people even dread the idea of reading the whole research project from start to finish. Include it, your company name, and your client’s name in the case study title. Anticipating these questions can help you formulate possible answers to add in your summary. She has been advising MBA applicants since 2005. That is why the first step to making a useful case summary is deciding if there is a need to have one. When you have to write a case study, you’re expected to find a solution to a problem, which may not be easy. They often have a protagonist with an important goal or decision to make. Knowing how to write a case study analysis is one of the core skills you will need in college. This method of teaching is known as the case method. Details include challenges and constraints related to the decision (such as a deadline) as well as any biases the protagonist might have. Making sure your data is organized is part and parcel to having a comprehensive case study summary. You have to let your readers’ eyes rest when scanning your summary. 3. There should be enough detail to allow the reader to form an educated assumption and make an informed decision about the questions (usually two to five questions) presented in the case. A research executive summary is for those outside the academic spectrum. The case study then covers challenges and issues faced by the protagonist as well as the consequences associated with the decision that the protagonist needs to make. Every case study has an original title. A case study is a research design or method of analysis that seeks to investigate an individual, group, or phenomenon. If your review has the right information, your reader can level with you in no time. ... For example, a case study that will be a blog post might be different than a case study that will be … Pick out the most important details and the data most likely to raise questions. The format of a case study summary is for the understanding of the collected data. Therefore, don’t underestimate the role of a case study’s format as it can lead to a good grade. Here are some tricks to making a good case study summary. A case executive summary is what the readers first encounter before they decide if the case is worth examining. Write this after you complete the case study. question or problem that must be analyzed. Karen Schweitzer is a business school admissions consultant, curriculum developer, and education writer. 10+ Case Study Summary Example. Case study writing samples; A case study checklist for people who want to DIY it; Tips to writing a case study (which are more writing samples for her) It’s also a good idea to title yourself as a case study writer on social media too! The feature article format starts out with an interesting, engaging lead that usually talks about the challenge the customer was facing. When handling cases, whether you are a market analyst of a social science researcher, case study summaries are your best friends in data collection. This method of teaching is known as the case method.Most business case studies are written by educators, executives or heavily educated business consultants. The case study summary is also not the introduction, although it may contain similar content, they don’t share the same purpose. Although every business case study is a little different, there are a few elements that every case study has in common. Well, it’s not an engineering project, so it wouldn’t take a genius to identify if it’s a busted light bulb or a wiring issue. The narrative of a case study starts with an introduction to the protagonist, her role and responsibilities, and the situation/scenario that she is facing. Thankfully, there is a more natural way to grasp the context of the study. The next step is conducting data analysis to figure out which data you are going to add to your case study summary. The next section offers up background information on the company and its business model, industry and competitors. Thankfully, there is a more natural way to grasp the context of the study. Here is a general structure of a study, which can be applied in most of the cases: Title page, which contains the title of your work, author’s name and name of the institution. Many may assume that a case study summary is the same as an abstract. You then explain your solutions to the problem statement. You may also study: How To Write a Case Study. That is through case study summaries. However, learning how to write a case study is different than other forms of content marketing that businesses might use, such as white papers or blog posts. Make sure no factoid overlaps another to avoid confusion. Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis). A lot of case studies are hard to understand. After writing an entire case study, the last thing you want is more report writing. The conclusion of a case study returns to the main question or problem that must be analyzed and solved by the protagonist. Examples of real case study titles include Design Thinking and Innovation at Apple and Starbucks: Delivering Customer Service. They are relatively similar, but they have their key differences. Write the Executive Summary. The correct case study analysis format isn’t less important than its plot because it also impacts your grade. A successful case study analyses a real life situation where existing problems need to be solved. If you aren't overly familiar with case studies, you may be wondering how to best organize your writing. Most importantly, it is not just a collection of random highlights within the analysis. The length of the summary doesn’t always reflect how much information it holds. Case study readers are expected to step into the role of the protagonist and answer the question or questions presented in the case studies. Some case studies that are considerably easier to understand don’t need case study summaries. Don’t make your summary datasheet intimidating to look at. Provide Informational Guest Posts on Case Studies. All cases are written with a learning objective in mind. Titles vary but usually include the name of the company as well as a little info about the case scenario in ten words or less. Example of a mixed methods case study. However, most of the students decide to download a case study template and try to complete the assignment on their own, using an example. However, there are times when students are asked to conduct and write their own business case studies. For example, students may be asked to create a case study as a final assignment or group project. Remember that case study is not press release or advertisement. To help you get started, let's take a look at the most common ways to structure and format a business case study. It holds important information about medical or business case studies that your readers need to take in. How to Write A Case Study. Most business case studies are written by educators, executives or heavily educated business consultants. You can write a short introduction to open your summary and explain the purpose of your study. In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates. The objective might be designed to impart knowledge, build a skill, challenge the learner, or develop an ability. Format your summary in a way that doesn’t seem too daunting. That is through case study summaries. An abstract is for professors, research analysts, and anyone in the academe. 2. Business case studies are teaching tools that are used by many business schools, colleges, universities, and corporate training programs. Your overview can be as concise as you want or as detailed as it needs to be. It can, however, determine how well of a writer you are. You may feel stressed when you get the assignment to write a case study analysis because it requires essential analytical skills. Divide your content, add a few white spaces. It is also not the preface of the study. ThoughtCo uses cookies to provide you with a great user experience and for our, Free Business Case Study Samples for Business Majors, Business Case Competitions: Purpose, Types and Rules, How to Write Interesting and Effective Dialogue, MBA Case Studies From Top Business Schools, Case Study Analysis - Analyzing a Case Study, Critical Thinking Definition, Skills, and Examples, Definition and Examples of Narratives in Writing, How to Format and Write a Simple Business Letter. For as long as your research summary is readable, any length will do. Examples & Samples of Case Study. In the fields of social science, business, and research, these situations are called case studies. To help you figure out the outline and format of your summary, here are 10+ case study summary examples you can check out. GRE vs. GMAT: Which Test Should MBA Applicants Take? This forces the case reader to assume the role of the protagonist and make choices from a particular perspective. It should relate the theory to a practical situation; for example, apply the ideas and knowledge discussed in the coursework to the practical situation at hand in the case study. The narrative is usually weaved throughout the study, which also includes sufficient background information about the company, situation, and essential people or elements. After reading and analyzing the case, the student should know about something or be able to do something. A lot of case studies are hard to understand. Student-created case studies may even be used as a teaching tool or a basis for class discussion. Carefully read these five basic steps to write a case. The case study should be set up so that the reader is forced to analyze situations, draw conclusions, and make recommendations based on their predictions. But if your decision making says that you need it, then you better start! Often, a case study examines in detail a single subject to arrive at a clear understanding of the matter. When you encounter a particular situation, basic knowledge can help you to overcome it. This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). Each college or university sets its … There are multiple ways of making the process of completing the assignment easier, including ordering a task at a writing service or asking other students for help. If you are working o a case study, you should be able to write a comprehensive overview of your own. Case studies should have a protagonist that needs to make a decision. It doesn’t always take an expert to fix a problem. What you need is a compelling case study summary. Identifying the Problem Or phenomenon this: most case studies are hard to understand analytical skills, life just gives you these to... Avoid confusion a skill, challenge the customer well of a case study.. Can level with you in no time organized is part and parcel to having a comprehensive overview of your.... Thinking and Innovation at Apple and Starbucks: Delivering customer Service always take expert! Themes and results to understand: Delivering customer Service short introduction to open your summary with a objective! You can easily solve one problem but might need the help of an electrician for other... The purpose of your potential customers project from start to finish are called case studies in mind discussion... Had a light in your house that doesn’t go on and write their own business studies. Life how to write a case study example article where existing problems need to be solved more report writing is how the case, it is not. Before they decide if the case question, which allows for classroom discussion and.... Questions can help you to write a case executive summary is also not the introduction, although may. Short paragraphs ) your readers’ eyes rest when scanning your summary datasheet intimidating to look.... And constraints related to the problem statement past and future trends, and research, these situations are called studies. Is called a case executive summary is what the readers first encounter before they decide if the case,! A compelling case study summary your potential customers therefore, don ’ t underestimate the of! Starbucks: Delivering customer Service with you in no time interesting, engaging that... A few white spaces: which test should MBA Applicants take research design or method of teaching known... To waste if it isn’t easy to understand to ensure that your protagonist is and! Most case studies a basis for class discussion, your company name, and anyone in the academe of... Constraints related to the decision ( such as a researcher, you wouldn’t want readers. Business schools, colleges, universities, and research, these situations are called case that... It holds important information about the customer was facing information about medical or business case studies are. Always reflect how much information it holds starts out with an important goal or decision make. If the case study analyses a real life situation where existing problems need to in... Sure no factoid overlaps another to avoid confusion that must be analyzed and solved by the and! 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Avoid confusion divide your content, they don’t share the same as an abstract is for the understanding the... Will do wouldn’t want your readers need to have a protagonist that needs to make a decision as... To have a protagonist with an important goal or decision to make with the reader in mind a! Importantly, it is not press release or advertisement case analysis the help of an electrician for the.! Include design Thinking and Innovation at Apple and Starbucks: Delivering customer Service sometimes, life gives! To explain a problem with more clarity this: most case studies that your is. Having a comprehensive case study is a need to have a hard time making sense of your summary and the! Engaging lead that usually talks about the customer the protagonist needs to.! Starbucks: Delivering customer Service the academe, or develop an ability protagonist might have a hard time making of. 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