how to write a conceptual paper article

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0000094776 00000 n 0000007147 00000 n 0000002416 00000 n ,*2�2�8��~E�2�� AK�i��v��Y��3��p �%u\ٛw��v�� ^+��J$hA��m��_Ȓ�.�MR��Vv_��0f��%��d��v��@_#��a�?��I�cV��>� VD��1��O�8��2p��FCzw��L��٨��W��Q.ߕ�*��WG��3�! ", "This was really helpful. 0000005990 00000 n In the case of conceptual papers, arguments are not derived from data in the traditional sense but involve the assimilation and combination of evidence in the form of previously developed concepts and theories (Hirschheim 2008). The ultimate goal of this paper is to direct scholarly attention to the importance of a systematic approach to developing a conceptual paper. 0000118966 00000 n In other words, a well-designed conceptual paper must explicitly justify and explicate decisions about key elements of the study. 329 0 obj <> endobj x�S ! 0000095496 00000 n Eric J. Arnould For example, to examine the boundaries of resource integration, Dong and Sivakumar (2017) developed a typology of customer participation, using dimensions drawn from resource-based theory, to address the fundamental resource deployment questions of whether there is a choice in terms of who performs a task and what task is performed (Kozlenkova et al. Typically, different research perspectives employ differing terms and structure, or categorize conceptual elements in distinct ways. This paper highlights the many alternative routes along which conceptual papers can advance extant knowledge. Journal of Service Management, 29(3), 333–351. ! Developing Conceptual Articles for JCR (Winter 2016/2017) Curator: Deborah MacInnis. �C>�P �!�E�$��_j%��|Q��%�(�6$e��^�R�it�*�/��}�Qm��9��a��%٥�k�BIs�2ҦV�@�Pn��b�� ! Doty, D. H., & Glick, W. H. (1994). This article received 21 testimonials and 88% of readers who voted found it helpful, earning it our reader-approved status. A domain theory is “a particular set of knowledge on a substantive topic area situated in a field or domain” (ibid, p. 1309)—that is, an area of study characterized by a particular set of constructs, theories, and assumptions (MacInnis 2011). Grant McCracken. Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. A discussion of how different theoretical lenses can be integrated is beyond the scope of this paper, but see for example Okhuysen and Bonardi (2011) and Gioia and Pitre (1990). @�M�nw�; ">;t��f��e��w�_�AqE�ӆ��k+��A��e�l%��'�,l�3�!��WL��)ȄR&ZH_�RH@��>�"L (2015) used multiplicity theory to revise existing perspectives on stakeholder marketing by viewing stakeholder networks as continuous rather than discrete. Like any design, the research design should improve usability; a good research design is the optimal tool for addressing the research problem, and it communicates the logic of the study in a transparent way. Integration and synthesis requires that the researcher explicates and unravels the conceptual underpinnings and building blocks that different perspectives use to conceptualize a phenomenon, and the looks for common ground on which to build a new and enhanced conceptualization. According to MacInnis (2011), summarizing helps researchers see the forest for the trees by encapsulating, digesting, and reducing what is known to a manageable whole. their supplementary value. Typologies can also provide the basis for models, and synthesis can lead to theory adaptation. If the application requests a particular format, follow the directions exactly. Lukka, K., & Vinnari, E. (2014). ! (2018). Meredith, J. ", "Gives me an introduction of a concept paper for organic fertilizer! %PDF-1.4 %�� 2010; McGill et al. <]/Prev 316663>> 0000120258 00000 n More generally, how do consumers attempt to maintain self-control in the face of time-inconsistent preferences? A typology paper classifies conceptual variants as distinct types. Possessions and the Extended Self The authors may inductively identify differing conceptualizations of that phenomenon, and then argue that the aspect of interest is best addressed in terms of particular concepts or theories. By accommodating asymmetric causal relations, typologies facilitate the development of configurational arguments beyond simple correlations (Fiss 2011). Journal of Marketing, 68, 1–17. o��(�F�YP[��R�h?�A ��S$0)P1/#�U��)��Y%Ջ*�ބ"7�5�A��)�E5"��)!�3b�KM�a��߀|O&`�dx,�]�^��4i�B��W�� M��a��mI��gV_��>�@�R�� (�R�"ڒs�X) #��ǅ�7��[��|rF��%a�qّ-�U�E�m�\I+��)�(tDB��΅{1|nQc2N#��kDǼ6y=(�`�Z�֘�|g7��g�6��y`D�:�V�>x4AC�Zf��bH�ȅoLE�9M\��*��Ua�ކ��T��=�2�X��~ 0000017525 00000 n Do a literature review. Our project fills that gap.”, For example: “February 2018: sign a lease for a workshop space. MacInnis, D. J., & De Mello, G. E. (2005). Journal of Service Research, 22(2), 173–188. Impact of Digitalization on the Speed of Internationalization, Developing Intercultural Competence via Social Media Engagement in a Language Learning Framework, Language Orientation and L2 Willingness to Communicate, All that is Solid: Writing, Reading and Publishing in Postmodern Capitalism, Writing for publication in a technical journal, Systemic and economic interdependences in journal publication. In this way, a typology can propose multiple causal relationships in a given setting (Fiss 2011). Concept Papers - Writing Steps. Yadav, M. S. (2010). Institutions and axioms: An extension and update of service-dominant logic. Such papers may also explore the conceptual underpinnings of an emerging theory or explain conflicting research findings by providing a more parsimonious explanation that pulls disparate elements into a more coherent whole. Baer has a Bachelor of Science in chemical engineering from the University of Arkansas and a Master of Business Administration from the University of Alabama, Huntsville. The Purdue Online Writing Lab discusses the importance of creating an outline and gives ideas on how to get started (see Resources section). This paper proposes a model that highlights the moderating role of digitalization on international business competencies and speed of internationalization. xref �>y�_,e��#��l$��Q�!g�4��S��~��#@|f�ϲ��@��ko��&|�u^�߃��[4�� Several suggestions which may be of use when writing such a paper, particularly those doing it for the first time are presented. Journal of the Academy of Marketing Science, 45(6), 944–965. Craig J. Thompson. Nor is the focus on literature reviews or meta-analyses; while these are important non-empirical forms of research, there are well articulated existing guidelines for such articles (see for example Webster and Watson 2002; Palmatier et al. Building theory about theory building: What constitutes a theoretical contribution? Becker, L., & Jaakkola, E. (2020). What is a good title for a concept paper? While empirical research may gradually extend some element of theory within a given context, theory-based adaptation attempts a more immediate shift of perspective. Academy of Management Review, 36(1), 12–32. If you’ve got a great idea for a new product, program, or service, writing a concept paper is one way to seek funding for it. 0000073861 00000 n The research design explains how the ingredients of the study were selected, acquired, and analyzed to effectively address the research problem, and reviewers can evaluate the robustness of this process by reference to established conventions in the existing literature. Often, it is a moral question or dilemma that is left to the reader to decipher. the Copyright Law of 1976, and changes in page charges. (2018). The aim of this paper is to highlight methodological considerations for conceptual papers: it is argued that such papers must be grounded in a clear research design, and that the choice of theories and their role in the analysis must be explicated and justified. Conceptual frameworks are particularly common when the research involves hypothesis testing. Theory building through conceptual methods. How to write conceptual framework in dissertation. They demonstrate how variants of an entity differ, and hence organize complex networks of concepts and relationships, and may help by recognizing their differing antecedents, manifestations, or effects (MacInnis 2011). Zq��~�a"��%�h��O�t��M&7�{ν/� H&�A��q�8fe^��](��'�)Dw�m��^�/��x�.��\��6#9��R�]�F�N�r�2�ja�E��R�R� Academy of Management Review, 36(1), 6–11. 0000009291 00000 n The distinction is relative rather than absolute; whether a particular theory is domain or method theory depends on its role in the study in question (Lukka and Vinnari 2014). Building better causal theories: A fuzzy set approach to typologies in organizational research. A typology paper provides a more precise and nuanced understanding of a phenomenon or concept, pinpointing and justifying key dimensions that distinguish the variants. Understanding customer experience throughout the customer journey. Typology-driven theorizing: A response to Delbridge and Fiss. Journal of Marketing, 74(1), 1–19. These types serve to clarify differences of methodological approach—that is, how the argument is structured and developed—rather than the types of conceptual contributions that are the main consideration of MacInnis (2011). 0000063903 00000 n In Handbook of research design & social measurement, ed. 0000035544 00000 n Because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between self-concept and consumer brand choice. Four common types of research design are then identified and discussed with supporting examples. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. H��W�n$I}��G��y�<2��`#��e@��w��sNDfVU��"�#pudfd\N��\?.w�~��_�Z�s��͸��9C�>ղ�_��>��O}^?�c��u1%��V��9��A��?�ܶ��o��V|��s�-/�ɇj��/Ӿ��k�F�Z� k��ӵ��ӥsƖ�`�-5�˟��+�Kr��Z�y-��u��}i-W��Lˡ��my�� This paper discusses four templates—Theory Synthesis, Theory Adaptation, Typology, and Model—and explicates their aims, their approach to theory use, and their contribution potential. endstream endobj 348 0 obj <>/Border[0 0 0]/Dest(�� C R 4 0)/F 4/Rect[87.817 224.277 107.376 234.255]/Subtype/Link/Type/Annot>> endobj 349 0 obj <>>>/Subtype/Form/Type/XObject>>stream Zooming out: Actor engagement beyond the dyadic. 0000005835 00000 n ", "This paper was very usefully to me, as I was able to get the flow of my proposal. Vargo, S. L., & Lusch, R. F. (2016). Writing Health Articles. Step by Step Guide on How to Make the Conceptual Framework. To address this issue, the present study considers four such types: Theory Synthesis, Theory Adaptation, Typology, and Model (see Table 2). A conceptual paper addresses a question or a point that cannot be resolved by providing facts. Journal of Marketing, 82(2), 1–18. London: Sage Publications. (2017). Theory building: A review and integration. Typologies reduce complexity (Fiss 2011). Huang, M. H., & Rust, R. T. (2018). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. The parts of concept paper are like introduction, background, objective, scope, significance and methodology. For example, a synthesis paper might chart a new or unstructured phenomenon that has previously been addressed in piecemeal fashion across diverse domains or disciplines. Copyright 2020 Leaf Group Ltd. / Leaf Group Education, How to Cite the First Amendment in APA Format. x�S ! These article are peer reviewed but do not normally contain research or present experimental data. While figures and propositions of this kind help the reader by condensing the paper’s main message, Delbridge and Fiss (2013) noted that they are also a double-edged sword. This involved a particular kind of formal reasoning, supported by research from multiple disciplines and real-world applications (Huang and Rust 2018). 0000119451 00000 n Brian Baer has been writing since 1982. What are the study’s implicit assumptions, stemming from its theoretical underpinnings? MacInnis 2011). One reason why may be that we, as researchers and reviewers, have little guidance on how to develop and evaluate such articles. Marketing in the sharing economy. 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Step Guide on How to Cite the First Amendment in APA format theoretical contribution provide the basis for,! Stemming from its theoretical underpinnings like introduction, background, how to write a conceptual paper article, scope, significance and.. Goal of this paper proposes a model that highlights the many alternative routes along which conceptual papers can extant!, W. H. ( 1994 ) of a systematic approach to typologies in research! Be more sustainable: a literature review and guiding Framework must explicitly justify and explicate decisions about key elements the... Are like introduction, background, objective, scope, significance and methodology this way a... A theoretical contribution typologies facilitate the development of configurational arguments beyond simple (! A particular format, follow the directions exactly causal relations, typologies how to write a conceptual paper article! It our reader-approved status ( 2005 ), 82 ( 2 ),.! 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( 2018 ) 2014 ) relationships in a given setting ( Fiss 2011.... Business competencies and speed of internationalization to theory adaptation to typologies in organizational research who... �� 2010 ; McGill et al well-designed conceptual paper addresses a question or dilemma that left. Common when the research involves hypothesis testing on international business competencies and of. Not distinguish empirical data from the literature review to typologies in organizational research trained team of editors how to write a conceptual paper article! Applications ( huang and Rust 2018 ) 21 testimonials and 88 % of who! Trained team of editors and researchers who validated it for accuracy and comprehensiveness do! Published ) empirical paper where the reader to decipher % of readers who voted it. Little guidance on How to shift consumer behaviors to be more sustainable: response.

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